26 August 2022 05:56:01 IST

Case Contest: Can you help Vishal Mart expand its consumer base in India?

Founded in 2001, Vishal Mart is one of the oldest retail chains in India. After the 2008 financial crisis, and due to multiple factors, the company’s profits started dwindling. US private equity giant TPG Capital and Chennai-based Shriram group acquired the debt-ridden company, pulled it out of a tailspin and made it a profitable entity. In 2018, a private equity consortium led by Swiss PE investor, Partners group, and Kedaara Capital took over Vishal Mart for ₹5,000 crore. Will the company be able to maintain its dream run of the last eight years?

Read the complete case study here.

The task
Consider yourself part of the new ownership team tasked with formulating a growth strategy for Vishal Mart and answer the following questions: 
What should Vishal Mega Mart do to grow in the competitive and dynamic retail sector? 
Would you recommend Vishal Mega Mart to go for an omnichannel strategy or should it continue to focus on offline expansion as a value brand?
How can Vishal Mart expand its consumer base across India?
The rules
Mail your submissions, along with any Tables and Graphs, to  blcasestudies@thehindu.co.in before midnight on  September 11, 2022 (Sunday).
Your entry can be a solo one or you can work in a team of two, not more. 
Please mail your analysis (maximum 900 words) in a word file and include two hi-resolution, front-facing, formal photos of the author/authors.
The top three teams will win Hidesign gift vouchers worth ₹25,000.