Mobile has become an important channel for shoppers as they research and purchase products, according to a 2015 research study by communications agency Young & Rubicam (Y&R).
An article by eMarketer states that Y&R looked at different profiles of US shoppers and revealed that mobile warriors — those who primarily research and purchase products via smartphone — use their smartphones to compare prices, get information, receive coupons and make purchases.
To read the full story, click here .