Why it's so hard to actually work in shared offices

"A co-working space is in the personal-fulfillment business. Because it’s offering a service that can be provided by anyone who can wrangle together a few desks and a French press, the product it’s actually selling is the contact high of being part of something that feels revolutionary," writes Nicholas Hune-Brown, in this The Walrus article , on why such an idea might not work in the long run.