MICA announced the appointment of Atish Chattopadhyay as the new Dean of the institute today. Chattopadhyay joins from S P Jain Institute of Management & Research, where he was a professor of marketing and deputy director in-charge of the 2 Year PGDM (MBA) .
Chattopadhyay successfully led the flagship two-year PGDM Program of SPJIMR for over five years. He was also instrumental in the launch of ‘Global Fast Track’, where all participants enrolled in the programme undertake advance specialisation courses and projects in partnership with top US B-Schools such as Carnegie Mellon, Cornell, Darden and Purdue.
Chattopadhyay’s current area of research is ‘Retail Shopper Marketing’ as a part of which he studied shopper behaviour in general trade retail covering South East Asia and Latin America. As a researcher and consultant he has advised top MNCs in the areas of shopper marketing. One of his notable consulting assignments was to develop the shopper marketing template for Johnson & Johnson, Asia Pacific. He has published and presented papers in number of international conferences as well as journals of repute. His research on emerging trends in Indian retail resulted in the paper titled "India's Emerging Retail Systems: Coexistence of Tradition with Modernity" and was published in the Journal of Macro marketing.
On his appointment, Chattopadhyay said, “There are very few management institutions in India which are mission driven, well-differentiated and have a governance structure which is professional, with a global vision. MICA has the advantage of having all three in place. MICA is in alignment with my beliefs.”
President and director Nagesh Rao said of Atish's appointment, “Dr. Atish joining MICA adds a layer of excellence in design thinking, a keen business acumen connecting practice with theory, and a leader in strategic marketing. MICA is now geared, along with the existing expertise, to march towards its 2020 vision of making it a global leader in strategic marketing and communication. We are delighted to have Atish be a part of the MICA family.”