A team comprising the trio of Rujuta Aronedkar, Aseem Raje and K Vijeth from Symbiosis Institute of Business Management (SIBM) won the Pune leg of the semi-finals of the BLoC Boardroom Challenge 2020. It was a clean sweep for SIBM as the runner up too is from the same B-school with Mounika Nallamilli and Shreya Bhagavatula the team members.
The contest featured four teams in the Pune round round. Vivek Shekhar and P. Guna Siddhartha from IIM Nagpur finished third, while another SIBM team with Yogesh Kumar Das and Naveen S coming in fourth.
The students had to present a branding strategy for an FMCG brand and also discuss how this brand could shore up its falling market shares in emerging categories.
The teams were scored on their understanding and analysis of the case, the case solution, their presentations and also on team work. The winning team from SIBM will now meet the winners of the semi-finals from the other eight cities in the finals.
The jury for the semi-finals comprised KS Rao, Senior Vice President & Head, Investor Education & Distribution Development, Aditya Birla Sun Life AMC Ltd, Vishwadeep Kuila of marketing consultancy Brand Vectors and S. Sivakumar, a people performance analyst and executive coach.
With the conclusion of the Pune round today, the curtains are drawn on the nine-city semi-finals of the BLoC Boardroom Challenge 2020. All the nine teams will now take part in the finals of this Challenge on a date to be announced shortly.
Also read: IIM Ranchi team wins Kolkata semi-finals