IIM Kozhikode conducted a Certificate Programme in the Management of Social Initiatives for members of the Navy Wives Welfare Association (NWWA), with the aim of providing the participants an opportunity to prepare them to make wider and deeper impact through their work in a sustainable manner.
The programme has been designed to offer participants an opportunity to learn theory and practices of management with a focus on managing social initiatives such as corporate social responsibility projects, NGO activities and social enterprises. The pedagogical approaches for this unique offering consist of a mix of lecture-discussions, case analysis, video projects and peer-learning as well as immersion in community based organisations, NGOs and social enterprises.
The first module comprised of 25 hours of in-campus classes delivered in one week at IIM-Kozhikode campus from March 2-6. The second module of 20 hours will be conducted over a technology platform. Participants will be able to attend classes from respective locations with the faculty member in studio in a live, multi-media, interactive session. The third module of 25 hours would comprise field trips to Kochi in various NGOs, companies and social enterprises. The final module will be capstone integration and project presentations with feedback sessions. The entire programme would be completed in a period of 3-3.5 months.
Engagement with society
Speaking on the inauguration of the first leg of the programme, Prof Debashis Chatterjee, Director, IIM Kozhikode, said: “There is no contradiction between women who have opted for professional work and those who have stayed at ‘home’ — each one has a very vital role to play in all aspects of life of the community and society.”
“This IIM-K certificate programmeme has been specifically introduced to harness the potential of bright, talented women resources for the benefit of the society and the country at large, and help the members of Navy Wives Welfare Association pursue their passion for social welfare in more effective and fulfilling way,” he said.
Prof Priya Nair Rajeev, programme coordinator, said: “This programme will help women from NWWA recognise their own social orientation, ideate on what they want to build with it, create an entrepreneurial mind-set and pick up managerial skills to give purpose and form to their aspirations. The uniqueness of this programme lies in its blending of classroom, online and immersion experiences to bring to speed the latest in different kinds of social initiatives and thereby enable participants choose their form of engagement with society and business. We see this programme as an opportunity for women to think about who they want to be, what they want to do and the impact they hope to create.”
About Navy Wives Welfare Association (NWWA):
The Navy Wives Welfare Association (NWWA) is an association of wives of the Indian Navy personnel. It is a registered society since 1967 as Naval Officers Wives Association and name amended as NWWA in 1986. NWWA supplements the efforts of the Indian Navy in areas of community welfare and development, particularly with regard to the families. The Navy extends the needed encouragement and support for the programmes as it lays a great emphasis in the well-being of the families.