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Ask BLoC
Parle
Parle must get the marketing mix right for Rol-a-Cola 2.0
What strategy should Parle adopt to clock ₹1-billion sales within a year of relaunching Rol-a-Cola?
Sanjib Dutta | Anil Anirudhan
Anil Anirudhan
Zomato
Can Zomato continue its deep discounting strategy?
As part of the Zomato team, find a way to ensure diner loyalty that is acceptable to all stakeholders
Debapratim Purkayastha
Syeda Maseeha Qumer
Case studies
McDonald’s franchise needs new direction in India’s north and east
What strategy should the QSR major adopt to boost its brand image and ensure long-term growth?
Debapratim Purkayastha
Syeda Maseeha Qumer
7Weaves
Figure out how 7Weaves can scale up and go global
The challenge is to integrate the village-based textile unit with the sustainable fashion market
Debapratim Purkayastha
More Stories from Case Archive
From the Coach
The two sides of pride
Good pride is about self-respect while bad pride breeds conceit and arrogance
From the Coach
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C Mahalingam
How to retain joy despite a pandemic
C Mahalingam
Focus on strengths not weaknesses but don’t overdo it
C Mahalingam
It’s organisational culture too that helps performers become stars
C Mahalingam
Insight
Few things special and some not so for specialty chemicals
With anti-China sentiments and increased demand, it’s boomtime for some firms. But not all benefit
Keerthi Sanagasetti
What India’s new audit regulator has been up to in the past two years
Vivek Ananth
Will the gold rally last?
Rajalakshmi Nirmal
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