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Parle

Parle must get the marketing mix right for Rol-a-Cola 2.0

What strategy should Parle adopt to clock ₹1-billion sales within a year of relaunching Rol-a-Cola?
Sanjib Dutta | Anil Anirudhan Anil Anirudhan
Zomato

Can Zomato continue its deep discounting strategy?

As part of the Zomato team, find a way to ensure diner loyalty that is acceptable to all stakeholders
Debapratim PurkayasthaSyeda Maseeha Qumer
Case studies

McDonald’s franchise needs new direction in India’s north and east

What strategy should the QSR major adopt to boost its brand image and ensure long-term growth?
Debapratim PurkayasthaSyeda Maseeha Qumer
7Weaves

Figure out how 7Weaves can scale up and go global

The challenge is to integrate the village-based textile unit with the sustainable fashion market
Debapratim Purkayastha
More Stories from Case Archive
From the Coach

The two sides of pride

Good pride is about self-respect while bad pride breeds conceit and arrogance
From the Coach | C Mahalingam

How to retain joy despite a pandemic

C Mahalingam

Focus on strengths not weaknesses but don’t overdo it

C Mahalingam

It’s organisational culture too that helps performers become stars

C Mahalingam
Insight

Few things special and some not so for specialty chemicals

With anti-China sentiments and increased demand, it’s boomtime for some firms. But not all benefit
Keerthi Sanagasetti

What India’s new audit regulator has been up to in the past two years

Vivek Ananth

Will the gold rally last?

Rajalakshmi Nirmal