February 27, 2018 09:49

Creating value proposition

Before starting a business, entrepreneurs must have a clear idea in their mind about whom they serve and for what purpose. To find out more about this, there is a nine-cell diagrammatic representation that they can use. Created by Alex Osterwalder, it's called Business Model Canvas, and at the heart of this diagram is value proposition. In this video, learn all about how you can pin-point your business' value proposition, and make it grow, thus ensuring that your start-up flourishes.