Ramanujam Sridhar

Founder CEO of brand and PR consultancy, brand-comm. An alumnus of IIM-B, he runs an online brand management programme for business schools.

Communication in the time of coronavirus

Now, perhaps more than ever, a sharper definition of your target audience is needed

Companies, this is how you can deal with economic slowdown

Anyone can succeed in good times but one needs grit and determination to forge ahead in bad times

Using a celebrity to sell your product? You must be kidding!

Rushing into a celebrity endorsement without doing proper homework smacks of a lazy strategy
A screenshot from the Hindi film Jo Jeeta Wohi Sikander

Product placement, a subtle marketing strategy

A brand can ride on a film’s popularity without paying the costs such endorsement would entail
Many of us are apathetic to social issues. Communication, however, can play a big role in making us aware. But it has to be interesting and grab our attention | iStock/pixelfusion3d BL on Campus

Make it interesting!

If you want viewers to snap out of their apathy and care, make the communication different
Advertising bloncampus Google Maps

Making inroads in India

India has provoked Google, which is not a big advertiser, to look at traditional mediums of advertising

Why public relations companies need to be creative

PR persons must learn to think innovatively and provide clients with useful information
A screen-grab of the latest Vodafone ad at bloncampus

The campaigns, they are a-changing

A lot of brands keep changing their ad campaigns, even before they have outlived their usefulness

What an Idea, Sirji!

It is very difficult to build a brand property which could be a campaign idea, a tune or a tag line

The advertising year in retrospect

The best advertising is simple, has a powerful idea — and makes you wish you were in it

Can a personal brand win an election?

Superstar Rajinikanth is the latest silver screen hero to take the plunge into politics

A brand new logo for a struggling old city

Designing a logo isn’t going to save Bengaluru, a city that is bursting at the seams