10 May 2021 16:05:39 IST

A management and technology professional with 17 years of experience at Big-4 business consulting firms, and seven years of experience in high-technology manufacturing, Rajkamal Rao is a results-driven strategy expert. A US citizen with OCI (Overseas Citizen of India) privileges that allow him to live and work in India, he divides his time between the two countries. Rao heads Rao Advisors, a firm that counsels students aspiring to study in the United States on ways to maximise their return on investment. He lives with his wife and son in Texas. Rao has been a columnist for from the year the website was launched, in 2015, and writes regularly for BusinessLine as well. Twitter: @rajkamalrao
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Choosing the right university in the US

Source: Unsplash

‘You have to ask yourself what USP you bring to an employer’s table compared to locals with similar skills’

How do you pick the right university for the course you want to do in the US, say, an MBA with a specialisation in marketing, given that there are countless options? - Varun

I would question the wisdom of pursuing a marketing MBA in the US unless you plan to return to India for your career. Marketing programmes are not STEM-certified, so your OPT duration will be limited to a year. Countries employ generous skilled worker visa programmes to encourage international students with skills not present in native populations to eventually immigrate. Americans are world leaders in marketing and there is no dearth of qualified Americans to fill marketing positions.

You have to ask yourself what USP you bring to an employer’s table when there are locals with similar skills, authorisation to work and better knowledge of the landscape. The best way to pick the right university is to not look too closely at traditional selection factors, such as reputations of professors, their research, or school ranking. Think ahead. Study the macroeconomics of the region. How is the economy doing? Unemployment rates? GDP growth? Are there industries in decline? Is Corporate America investing in the region? A college in Austin or Silicon Valley is vastly superior to a college in Missouri or Oklahoma.