Over the past year, India has witnessed a drastic shift in the way consumers spend. People are transitioning from cash to digital across all sectors and segments of population. Visa, the financial services company, observed people's spending patterns during the festive season this year and compared it with the pattern same time last year.
Check out this infographic that captures a few interesting insights on the way the consumer spend pattern has transformed, and get a peek into consumer preferences and spending habits across regions.