Digital reshapes the advertising world

The way we consume content is becoming more digital everyday. “Ultimately, every advertising format will become digital, whether it’s print, TV, radio,” according to an article published in Financial Times . Shannon Bond writes marketers can be most efficient by getting more electronic and market-driven in their efforts. Nearly half of marketers surveyed recently by research company Forrester plan to increase their digital budgets this year. Forty per cent said they would spend more on data analytics. Read the whole article here .