Instagram is heading towards greater financial gain, with its latest move; giving advertisers more effective tools to monitor the reach and impact of their campaigns.
The tools include 'Shop Now', 'Install Now', and 'Sign Up' buttons, interest and demographic targeting, and an API for efficiently managing huge campaigns. These tools would prove to be much better for direct marketers who want you to do or buy something. The API will let ad agencies easily spend more, and interest targeting based on who you follow on Instagram and Like on Facebook could let the photo network compete with Twitter’s Interest Graph for ad dollars.
In case a user feels that the ads are getting a bit creepy or annoying, Facebook says that it will also improve the feedback mechanisms within Instagram to give people greater control and improve the relevance of the ads they see.
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