In an effort to be the best we tend to overdo things. Like, instead of actually being smart, many people concentrate on sounding smart. And along the way, they forget that there is a significant difference between the two.
In this article in Harvard Business Review , Liane Davey, cofounder of 3COze Inc, gives advice on how to write without distracting the reader. She says that people needn't use words they don't know the meanings of just to sound smart. Even a simple and straight-forward piece is enough to convey a message. Click the link to read more.