The transformer’s dilemma

Companies that manage to implement a digital transformation all face a core dilemma: how do they maintain profitability in their legacy business activities while reaping the full potential of this new digital ecosystem business? How can companies survive this dilemma? Interviews with almost 100 Chief Transformation Officers, Chief Digital Officers and other top executives at over 80 global companies — all notably established firms with a long history, as opposed to startups — reveal that success requires five elements. Read this article to know.