12 Aug 2019 15:23 IST

Think like a marketer

Develop a campaign, not a pitch

It would be nice to think that people in positions of authority consider all the facts and always make the most rational, optimal decisions. But they’re human. They can’t help but make many decisions instinctively. So even if you’ve got the data and facts on your side when presenting an idea, don’t rely on those elements alone. Think like a marketer and tap into intangible factors as well. To win at work, just like in the marketplace, your business ideas need to win the largest share of mind. Read the full article from Harvard Business Review here.