09 June 2015 15:59:54 IST

'Uber'-risky investment in China

Despite tough competition from local competitors, taxi-provider Uber persistent about breaking into the Chinese market

Uber hasn't had a very good year, what with mutliple lawsuits against it, in countries across the globe, right from India all the way to Brazil. But there's no denying the service provider tappen into a market that reaped benefits pretty early on, especially in the US.

This in mind, Uber has now ventured into China, looking to tap into the 'most populous country in the world' tag. The only problem is, because of the lack of ease of doing business in China, uber was abit too late to the party in the country, with local companies starting up. Recently, two local competitors were bought by China's version of Twitter, Weibo, thus allowing the social networking site's company to control nearly 95% of the market share in the sector.

To its credit, Uber has gone all out to make its mark in the Chinese marker, according to an article published in the New York Times. According to the article, Uber has apparently been giving its drivers bonuses as large as three times the fares charged. While bonuses are not uncommon, according to a Chinese Uber driver, it is far more than what is offered byt eh homegrown companies.

What has happened in China is that Western companies have never really been able to compete with local ones, but Uber seems to be insistent on making this a thing of the past. To read more about this, click here .