To meet the professional development needs of a seasoned marketing leader, a new course titled ‘Kellogg Global Marketing Leadership Programme’ has been launched by Eruditus Executive Education, in collaboration with the Kellogg School of Management, the business school of Northwestern University.
The programme offers successful marketing professionals an opportunity to hone their skills and sharpen the insights needed to make a greater impact in today’s complex global economy and step up to the role of a Chief Marketing Officer.
The participants will learn from a cutting-edge curriculum taught by faculty who are world-class thought leaders, groundbreaking researchers and award-winning practitioners.
The intensive six-month programme combines marketing-thought leadership from Kellogg’s top faculty, select readings, cohort interaction as well as Kellogg cases, problem sets, assignments and project work. Some of the key topics covered include marketing strategy, brand positioning, innovation strategy, linking customer value, growth and marketing strategy, and finding growth through customer and market insights.
The programme will commence on October 30, 2017, and those with over 10 years of work experience as on January 1, 2017 can apply for the course. The deadlines for submitting the applications are June 26, July 24 and August 28, 2017.
Course details
Eligibility : Working professional with over 10 years of experience as on January 1, 2017, ideally with international exposure.
Duration : Six months
Course fee : $36, 000 (₹23,98,860 approximately)