09 Jan 2020 17:06 IST

AI tops Coursera’s 10 most popular courses in India

In 2019, Indian learners focused on honing core business skills such as marketing and finance

Emerging technologies are reshaping the way businesses work. According to a Deloitte India report, leveraging AI to its full potential will sustain organisations in the long run and will deliver better business outcomes. As a result, a large number of learners are gearing up for the future and insuring their jobs by focusing on new-age skills for business — the foremost being AI. This is one of the primary reasons why there was a significant rise in the number of learners enrolling in AI-related courses on the Coursera platform in 2019.

Based on a detailed analysis of the 45 million global learners on the Coursera platform (five million in India), AI came out as the most demanded subject with ‘AI for Everyone’ making it to the top of 2019’s list of the 10 most popular business courses on the Coursera platform in India.

Focus on core business skills

That said, while technologies such as blockchain, big data, machine learning and cloud computing are becoming increasingly important for businesses, learners in India are still focused on honing what are considered the core business skills. Courses on digital marketing, customer and marketing analytics and introduction to marketing ranked among the top 10 most popular business courses on the Coursera platform in India. Another important business skill that learners in India seem to focus on, is finance, with a couple of courses in the top 10 list.

Besides these subjects, learners also looked to enhance operational expertise and upskill with courses like ‘Excel Skills for Business’, ‘Successful Negotiation’ and ‘Design Thinking for Innovation’.

 

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