Bolo Indya, short-video app and a Made-in-India alternative to TikTok, has announced a strategic partnership with IIM Ahmedabad professor Anuj Kapoor for a research study on monetisation opportunities for regional language content creators. Prof Anuj Kapoor, who holds a specialisation in data science and research, will be working on different ways to monetise content on the platform to “impact the lives of millions of regional language short video content creators positively.”
Academia-industry collaboration
Varun Saxena, Founder, Bolo Indya, said, “We at Bolo Indya are working towards the vision of enabling the Bolo Indyan community to transform their social capital into financial capital, by leveraging the peer-to-peer business model, and not completely relying on brand partnerships. We are glad to have partnered with Prof Anuj Kapoor from IIMA to help us further this vision.”
“We already have 'Superstar' Bolo Indyans earning in the range of ₹60,000 to ₹70,000 on the platform, while median earnings are in the range of ₹25,000 to ₹30,000, driven by peer-to-peer commerce. We are sure that the research collaboration will help the entire content creator community to better monetise their content in the next few years, thus creating significant value for Bharat,” he added.
Prof Anuj Kapoor, IIM Ahmedabad
Anuj Kapoor, Assistant Professor, Marketing, IIM Ahmedabad said, “True breakthroughs are often the result of fresh thinking inspired by new kinds of research teams. The combined academia-industry expertise dedicated to this new effort will advance knowledge and help solve important challenges associated with content creation and dissemination.”