23 Jul 2019 19:21 IST

GNIMS, Aarhus University to offer PGDM

Two-year post-graduate diploma in management will have dual specialisation in marketing

Guru Nanak Institute of Management Studies (GNIMS) has partnered with Aarhus University, Denmark, to offer a two- year full-time post-graduate diploma in management with dual specialisation in marketing technology and digital marketing. Aarhus University is ranked one of the top 100 best universities in the world.

The students will learn new-age courses such as marketing technology stack and tools, data science, artificial intelligence, IoT, block chain and cryptocurrency, cyber security and fraud prevention, cyber laws, and online payment systems. The course also focuses on business growth strategies apart from digital marketing strategies and execution.

The course offers electives to aspiring entrepreneurs, who can launch their start-ups while studying, and to job aspirants.

Though many subjects are technology-oriented, the course addresses the business side of technology and, therefore, graduates from any stream can participate in this course.

International exposure

Each student will go through two internships — one in Denmark and one at the end of the course, which will be a paid one. The programme focuses on developing multi-skills and ample career opportunities for participating students and hence, the programme applies all-round learning methodologies, including classroom lectures, video-based lectures by eminent personalities, comprehensive subjects covering marketing and technology with equal weightage, hands-on practical projects, industry visits, and participation in conferences and seminars.

Nayan Bheda, the industry partner for this course, said, “We believe that today employment is focused on skills rather than just knowledge. Professionals with technical and marketing skills will be in high demand in coming years. Keeping this in mind, we have designed a comprehensive programme to create future-ready marketers. ”

Dr DY Patil, Director, GNIMS, said, “We are committed to quality and effective education that offers long-term, multi-faceted career avenues for our students. The programme will foster leadership and encourage innovative business ideas among students. It will enable students to develop professional career as entrepreneurs or intrapreneurs, in both the private and public sectors.”