02 Mar 2016 21:53 IST

ICFAI Business School faculty win ‘Case Oscars 2016’

Ikea and Netflix cases get awards in the ethics and knowledge categories

ICFAI Business School (IBS), Hyderabad has won two awards at “The Case Centre Awards and Competitions 2016”, considered the case method community’s annual ‘Oscars’.

Now in their 26th year, these awards celebrate excellence in business and management education worldwide. Management category awards are given in nine categories, including Entrepreneurship; Ethics & Social Responsibility; Finance, Accounting & Control and Knowledge, Information & Communication Systems Management.

GV Muralidhara

Namratha V Prasad

The case study “IKEA in Russia: Ethical Dilemmas”, authored by GV Muralidhara and Namratha V Prasad, won the award in the ‘Ethics and Social Responsibility’ category.

The case study documented the dilemma faced by a well-recognised company that wanted to adhere to its ethical standards, even though not doing so would have been easier from a business point of view.

It helps students realise that giving into corruption does not make business easier in the long run.

The case study “Netflix: Leveraging Big Data to Predict Entertainment Hits”, authored by Debapratim Purkayastha and Tangirala Vijay Kumar, won the award in the ‘Knowledge, Information and Communication Systems Management’ category. The case study is about Netflix, a DVD rental and video streaming company, which began to employ big data to track, record and assess detailed information about its customers’ viewing preferences, choices and habits.

Debapratim Purkayastha

Vijay Kumar Tangirala

It helps students understand how today’s managers are required to effectively leverage the explosive growth in the volume of data in meaningful ways that can be used to drive business decision-making.

The winners in other categories included authors from top business schools, such as Harvard Business School, INSEAD, HEC Paris and Ivey Business School.

The Case Centre, UK, is the world’s largest repository of management case studies. IBS Hyderabad is a major contributor to this repository. It has a dedicated Case Research Centre that develops contemporary case studies in management that are used by institutions around the globe, a press statement said

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