The Department of Marketing & Strategy at ICFAI Business School (IBS), Hyderabad, organised the 7th IBS Conference on Marketing & Business Strategy (ICOMBS) from September 8-9. The inaugural session was attended by Ajay Ray, Founder and Managing Director of Ray Business Technologies Pvt Ltd and member of NASSCOM Council on Internet and Mobile.
Srikanth Nadella, COO, Call Health and Deepak Reddy, General Manager, UBER, delivered the keynote address.
Ray, in his address, outlined the importance of digital transformation and how platforms will radically change the way we live and conduct ourselves. Nadella talked about the huge potential in platform-based business models in a shared economy.
The Vice-Chancellor of IFHE, Mahender Reddy, formally inaugurated the conference and highlighted how such emerging themes benefit the industry and academia. Director-IBS Hyderabad, SV Seshaiah expressed his views on the importance of such an academic activity toward overall knowledge enhancement.
The conference began with a pre-conference workshop on digital marketing technologies by eminent faculty members of IBS Hyderabad. Post-inauguration, three panel discussions on the themes of mobility, health and fintech were discussed. The conference also facilitated paper presentations by students, research scholars, faculty members, delegates, and industry practitioners.