ICICIdirect Centre for Financial Learnings (ICFL) annual competition StockMIND has featured as the ‘Largest Competition on Stock Investments’ under Business section of 2016 edition of Limca Book of Records.
Launched in 2012, StockMIND is a countrywide competition for college students on stock market investments. In its Season 3 (2014-15), the preliminary rounds held at 525 colleges across the country between July 26, 2014 and March 4, 2015, which saw 81,072 students participating.
Another one of ICICIdirect's initiatives, I-Pledge, also received a mention in the Limca Book, to spread awareness on importance of systematic investments and meeting financial goals. The 72-day-long online campaign saw thousands of people voluntarily take a pledge to invest.