10 Oct 2019 14:53 IST

IIM-A to offer programme in advanced business analytics

The course will focus on building blended expertise in data literacy and processing, and business acumen

With the deluge of digital data, data driven decision making has now been an integral part of the efficient functioning of every organisation. Keeping this in mind, IIM Ahmedabad is set to offer the Post-graduate Programme in Advanced Business Analytics (PGP-ABA), a 16-month diploma from the academic year 2020.

Prof Errol D’Souza, Director, IIM-A, said, “Along with the growth in processing power, we are witnessing the growth of large pools of unstructured data which have embedded information that can be beneficially used for the good of organisations and societies. This course enables those who take it to deploy appropriate methodologies so as to extricate significant information from data and enrich decision-making that unlocks value for all stakeholders.”

Prof Tathagata Bandyopadhyay, Chairperson, PGP-ABA, IIM-A, said, “IIM-A believes in delivering high quality programmes, with emphasis on experiential learning and this programme is no exception. Besides explaining the theoretical underpinning of the tools and techniques, emphasis will be given on the hands on learning using a variety of data sets from various domains of applications. Finally, you will be exposed to domain specific application of analytics in two chosen domains from different business vertical and Public Policy.”

Programme brief

The PGP-ABA curriculum is designed to give participants an in-depth exposure to the analytic tools and techniques, and prepare them to solve business problems across industry verticals and functional domains, using data. The programme provides a framework for transforming data into insights, that are coupled into an effective business decision making process. In a nutshell, the programme will focus on building blended expertise in data literacy, data processing and business acumen.

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