19 Mar 2021 17:57 IST

IIM Indore, TSW launch launch marketing management course

The one-year programme is designed to equip executives with advanced skills to lead marketing initiatives

Admissions are open for the one-year Executive Programme in Advanced Marketing Management (EPAMM) by IIM Indore and The Second Wind (TSW). The programme is designed to equip students with the latest business practices, insights, and trends.

It is a blended programme taught both online and in-campus at IIM Indore. The pedagogy includes a judicious mix of lectures, case discussions, project work, term papers, and assignments. The curriculum will be delivered by IIM Indore faculty. TSW brings forth this Executive Programme in Advanced Marketing Management, enabling professionals to earn the prestigious certificate from IIM Indore while still being able to work.

Marketing essentials

Prof Himanshu Rai, Director, IIM Indore said, “The amount of information needed today to be an effective marketer is substantial. This programme is created to meet the needs of practising professionals by engaging world-class faculty to teach cutting-edge material and research that not only has direct application in today's global marketplace, but also provides an analytical framework for addressing future market needs and innovations.”

Anish Srikrishna, CEO, Times Professional Learning said, “The EPAMM aims to help executives understand the fundamental truths of marketing in the midst of a rapidly changing global economic environment. With its innovative curriculum and networking opportunities, the programme will serve as a major launchpad for future marketing professionals.”

Admissions open

The programme is designed to help professionals, ranging from experienced marketing managers to budding entrepreneurs, hone the skills they need to make their company's marketing strategy effective. In particular, participants will gain the knowledge and skills required to improve the dynamics of relationships with customers, suppliers, stakeholders and competitors.

The EPAMM Programme is open to any graduate from a recognised university with a minimum of five years’ experience and a minimum 50 per cent aggregate marks in either diploma or bachelor’s degree or master’s degree or its equivalent. Admissions to the course are now open. The last date to fill the admission form is March 27. Classes begin on April 17. 2021. For more details about the course visit the website: https://timestsw.com/course/iim-indore-executive-programme-in-advanced-marketing-management/