Splendre EyeMag Pvt Ltd, a start-up incubated at IIM-Kozhikode (IIM-K) Live, announced on March 18 that it is set to disrupt out-of-home advertising with the launch of its new digital ad delivery network. Splendre’s engineered ad delivery technology is designed to help brands successfully deliver their campaigns over digital screens and measure impact to determine effectiveness. It comes with in-built capabilities for dynamic creatives, contextual triggers and audience analytics.
Prof Debashis Chatterjee, Director, IIM Kozhikode, said, “Innovative technology developed by Splendre will play a significant role in bringing much needed return on investment (RoI) driven decision-making in outdoor advertising. Such moments, when start-ups incubated at our entrepreneurship development centre, gain traction in the market and start making real impact, give us great satisfaction.”
Customised solution
Splendre Ad Delivery Network is a combination of custom hardware and software that has integration capabilities of digital ads to large display screens to maximise the campaign outcome with measurement analytics and customised reporting.
Prof Keyoor Purani, Executive Director, IIM-K LIVE, said, “It is important for brands to have real-time audience analytics to measure the impact of their advertisements. With a platform that leverages AI and machine learning, Splendre is creating new possibilities for brands to enhance their reach, targeting and impact of their campaigns by offering more bang for the buck.”
Splendre aims to disrupt the way ads are delivered by using unique technology solutions to deliver ads while providing brands with an end-to-end advertising experience. Splendre is creating new possibilities for public display advertising using the cloud-based platform and can provide key hi-tech advantages, such as choosing digital media over static forms of outdoor advertising. The Network, piloted for the past few months, has successfully delivered campaigns for premium brands such as Flipkart, Myntra and OnePlus.
A future with digital ad delivery
“Out-of-home advertising has changed significantly over the years, providing opportunities for brands to engage with customers on the go. We envision a future powered by digital ad delivery networks that enable brands to reach customers seamlessly, and analyse the impact of ad campaigns by increasing the reach across various ambient and outdoor audience touch-points,” said Axel Balakrishnan, co-founder and CEO of Splendre.
Anil Balan, Co-founder and COO, Splendre, said, “Our unique solution is designed to transform the industry by ensuring successful ad delivery and real-time impact measurement. Our Ad Delivery Network leverages the power of the latest technologies like Cloud, IoT, AI and Big Data Analytics to engage customers with targeted messages.”
Splendre had earlier received seed funding from Mangalore Refineries and Petrochemicals Limited (MRPL) under IIM-KLIVE MRPL Seed Funding Programme. Splendre currently manages many screens at premium locations across Bangalore and is in the process of acquiring large screens in major metros and towns.