10 Dec 2019 19:16 IST

IIM Udaipur launches Business Review Magazine

Will offer research insights and perspectives from management gurus and faculty members

Indian Institute of Management Udaipur on Tuesday launched its biannual IIMU Business Review Magazine in Bangalore, which befits the theme of its first issue, ‘Digital Business.’ This initiative aims to make high-quality, impact-oriented research accessible to practitioners and provide expert insights that will be valuable for management professionals.

Apart from the Chief Guest Ashok Soota, who is Executive Chairman and Co-founder, Happiest Minds, and one of IIM Udaipur’s Board of Governors, Mythily Ramesh, Co-founder and CEO, NextWealth, and Prof Janat Shah, Director, IIM Udaipur, participated in the launch.

Prof Shah said, “IIMU Business Review Magazine will bring the world of academic researchers and practitioners closer by showing how they can inspire and stimulate one another. The magazine will offer a vast pool of resources, editorial columns, guest articles, research insights and perspectives from management gurus and IIM Udaipur faculty members useful for management professionals.”

Transforming perspectives

Addressing the attendees, Soota said: “I congratulate IIM Udaipur for launching the Business Review Magazine and Digital Enterprise Management. The creative use of disruptive digital technologies will be to create new markets, improve productivity, streamline processes, and enhance customer expectations; ultimately, the real test is that it must improve profitability. The future of digital enterprise is here and for leaders to brace for the impact is the need of the hour. To win at the enterprise game, resources in the form of research publications, such as the IIMU Business Review will help transform the perspectives of the global business community."

The need for such a B-school magazine stemmed from several technological and business advancements at the global level that have a direct impact on managerial and business activities. The research adds to the knowledge which can ultimately be transferred to the world of practice.

Digital Enterprsise Management

The first issue features an interview with Satish Kumar Gupta, MD and CEO, Paytm Payments Bank, on transforming banking and payments in India. Tapping into the world of a digital enterprise, Dr Y Shekar, In-Charge, Centre for Digital Enterprise, IIM Udaipur, talks about the skills needed in the digital era.

Recently, IIM Udaipur partnered with leading companies across business verticals, including Quikr, IBM, InfoEdge, Accenture and ITC Infotech to help bridge the gap between academia and industry needs in the digital era. IIM-U also got recognition across the country for its recent listing in the FT Masters in Management Rankings 2019, which includes top B-schools from Europe, Asia and North America. IIM Udaipur also launched the first-ever 12-month, full-time, residential MBA in Digital Enterprise Management (DEM).