06 September 2022 07:52:34 IST

IIM Ahmedabad sets up Kamla Chowdhry Communications Hub

The Indian Institute of Management- Ahmedabad (IIMA) has announced the formation of a communications hub named after the institute's first faculty member and noted academician Professor Kamla Chowdhry honouring her on the Teacher's Day and to remember her outstanding contribution to IIMA's growth and success.

Prof Kamla Chowdhry was a member of the IIMA Society and the first faculty nominee to be appointed to the IIMA Board in 1962. A brilliant teacher, she was also the author of the pioneering 3TP senior management development programme that gave the IIMA a leading edge in executive education.

'The Kamla Chowdhry Communications Hub' will play a central role in consolidating IIMA's leadership in management education and research, as well as promoting the IIMA brand through a portfolio of communication and marketing engagements, an official statement said.

Expansion plans

The hub will function as a unified unit serving the institutes and all of its internal and external stakeholders' needs. One of the top priorities for the hub will be to significantly enhance the IIMA brand globally. Its mandate includes bringing in best practices and innovative ideas to assist the Institute in communicating, engaging, and influencing in the ever-changing digital world, the IIMA statement said. IIMA alumni Roopa and Vivek Kudva, have donated for the creation of the Hub.

Errol D’ Souza, Director, IIMA, termed the hub an ambitious endeavour, and said, "aptly named in honour of Professor Kamla Chowdhry, a pioneering management educationist and institution builder. The hub would not have been possible without the support of Roopa and Vivek Kudva, who collaborated closely with us to curate this exceptional and visionary idea that will enable an important goal of promoting the IIMA brand globally."

Roopa and Vivek Kudva, IIMA alumni, said, “IIMA aspires to enhance its pre-eminence in management education and research globally. The establishment of the Kamla Chowdhry Communications Hub will support this endeavour by increasing investments in communications and marketing."