The Indian Institute of Management Bangalore (IIM-B) is all set to host the launch of the Boston Consulting Group (BCG) book, ‘Your Strategy Needs a Strategy’, on August 29. The book revisits strategy and execution in the complex and dynamic business environments of today.
Co-authored by Martin Reeves (who will also serve as the keynote speaker at the launch), Knut Haanaes and Janmejaya Sinha, the book looks at how executives are bombarded with best-selling ideas and best practices for achieving competitive advantage, but many of these ideas and practices often contradict with each other. So the questions for them are: ‘Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win, or forget about a sustainable competitive advantage altogether?’
As this year marks the centenary of the birth of the Boston Consulting Group’s (BCG) founder, Bruce Henderson, who was a pioneer in the development of business strategy, BCG is also launching the Bruce Henderson Institute (BHI) on this occasion.