29 Jun 2021 19:50 IST

IIMK ties up with Coursera

Offers four certificate programmes in the fields of business, strategy, marketing, and product management

The Indian Institute of Management Kozhikode has joined hands with the edtech platform Coursera. The B-school has announced the launch of four certificate programmes in the fields of business, strategy, marketing, and product management. Each programme is designed as a 6-8 months long graduate-level offering which will comprise interactive learning, including synchronous and asynchronous sessions with IIMK faculty and advanced learning tools backed by Coursera.

Announcing the tie-up, Prof Debashis Chatterjee, Director IIMK said, “This partnership with Coursera will be a great foil to IIMK’s commitment to the 3D’s — Digitisation, Diversification, and Disruption.As the field of education transforms dramatically in a post-pandemic world, this partnership, will provide great value to our domestic and global audiences.”

Programmes offered

One of the special features of these programmes will be the flexibility afforded to the participants by a judicious mix of synchronous and asynchronous content. In each of these programmes, candidates will engage with and be exposed to dominant and trending themes such as digital transformation, data analytics, and more.

“IIM Kozhikode is widely recognised for its distinguished faculty, gender diversity efforts, and early adoption of online learning,” said Betty Vandenbosch, Chief Content Officer at Coursera.

The inaugural offering from the partnership will deliver these four advance certificate programmes to learners:

Business Management: To prepare future executives, leaders, and entrepreneurs, this eight-month programme teaches the frameworks, strategies, and tools needed to strategically drive business forward amid digital transformation.

● Strategic Management: This programme transforms working professionals into results-driven leaders by teaching them growth strategies, data-driven decision-making, and proven leadership tactics.

● Marketing Strategy: Designed for marketers looking to advance to a leadership position, this program provides a broad snapshot of marketing, focusing on how to use data mining, AI, and automation to better understand and reach customers.

Product Management: This programme teaches the hard and soft skills needed to excel as a product manager, from market research and prototyping to project management and product development. No technical background is required.

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