“India is the part of triad of New World Order,” said Prof. Jagdish Sheth, addressing the students, faculty and staff of the ICFAI Foundation for Higher Education, Hyderabad. Prof Sheth, the Charles H Kellstadt professor of Marketing at Emory University Goizeueta Business School, was delivering a special lecture on the topic ‘India and the New World Order: How India will become strategic globally’.
Prof Sheth spoke about the old world order and the changing new world order, describing the new trade regimes, new leaders and the shift of power to India and China and the US. India needs to take advantage of its position and become a nation of strategic importance globally.
Prof. Sheth said India needed a vision to take advantage of several positive traits its people possess. “India has all the ingredients to become strategic globally; all it needs is the recipe. The Recipe is the vision which will reposition India from an isolated domestic economy to a globally integrated economy and from a regional diplomacy to a global one,” said Prof. Sheth. He said India needs to use its soft power to achieve an important position through admired brands by following global standards and by taking advantage of its professional talent.
On the occasion, a book titled Handbook on Advances in Marketing in Era of Disruptions, a collection of essays compiled by Atul Parvitiar and Rajendra Sisodia in honour of Prof. Sheth, was unveiled. It comprises essays by renowned scholars from around the world, including Philip Kotler, Gerald Zaltman and Russel Belk.
ICFAI also hosted a special party for Prof. Sheth’s 80th birthday at its Hyderabad campus. Prof. Sheth was touched by the warm gesture by the students and faculty of ICFAI.