“Case method helps institutions prepare their students to be industry-ready by honing their skills and providing them exposure to a multitude of situations and organisations,” said Nrupender Rao, Founder and Chairman of Pennar Industries Ltd, as he addressed the delegation at the inaugural function of the International Case Study Conference. It was organised by ICFAI Business School (IBS), Hyderabad on August 6.
The two-day conference organised by IBS in partnership with Parampara Family Business Institute of the GMR Group and Universiti Utara Malaysia, saw more than 70 case authors from India and abroad land up in Hyderabad. Budding, as well as experienced case authors and teachers, benefited from the inputs given by experts who attended the conference.
Even as Dr Mahender Reddy, Vice Chancellor of ICFAI Foundation for Higher Education presided over the conclave, Prasad Kumar, Vice Chairman and Managing Director of Parampara Family Business Institute, in his address, highlighted the need for research and development of case studies on family managed businesses.
Importance of case methods
Explaining the evolution of case method as an important part of the pedagogy in business schools, Dr YK Bhushan, Chairman, IBS Alumni Federation stated that conferences of this nature are useful forums for faculty members to learn and exchange ideas. During the function held on August 7, case authors of best case studies presented during the conference in various categories were awarded prizes.
The Case Research Centre: IBS Hyderabad has adopted a predominantly case based pedagogy and has developed more than 4,500 case studies.