09 April 2021 14:54:08 IST

MICA concludes MI-IMPACT virtually

Launched in 2019, the programme provides experiential learning to students; aims to create social impact

MICA concluded MI-IMPACT — Mica Impact Management Projects for All Cities Transformation Programme with a total of 68 students engaging with organisations in the areas of digital transformation, social change, and branding. The programme partnered with 12 organisations from various sectors such as food and beverages, hospitality, fashion, non-profit organisation, education, media, and venture capitalist.

The students worked with organisations such as House of MG, Sense International India, Soul Square, Linen Cut, KareKaBa Ventures (Bihar), Ananta International School, MIVIK garments, Janvikas, Blind People's Association, Drishti – Art, Media, and Human Rights, and Le Artisan Boulangerie.

The projects involved creating a social media marketing plan for Janvikas's initiative, Driverben-Ek Nayi Pehchan,' building a strong presence for Blind People's Association across social media platforms, and creating sensitivity around societal stereotypes attached to people with disabilities, an official statement said.

Diverse projects

Other projects included filling in the gap of walk-in customers due to the pandemic for House of MG, effectively understanding Radio Nazariya's audience, catchment area, and engagement patterns through stakeholder analysis and mining consumer insights, it said. Launched in 2019, MI-IMPACT (formerly Urban Impact) is aimed at providing experiential learning to the students, leaving an 'impact', on the ecosystem with their proposed strategy and implementation.

The immersive programme, led by Apurva Sanaria and Rasananda Panda, concluded in March 2021. Student teams presented their proposal and findings to jury members, which included Dinesh Awasthi, Vice-Chancellor at LJ University, Ahmedabad; Preeti Shroff, Dean, MICA; Dharun, Digital Platforms and Strategies and Specialisation Lead - Marketing Analytics; and Falguni Vasavada Oza, Area Leader, Strategic Marketing.