02 March 2022 11:42:57 IST

MICA placements: Average salaries rise by 35 p.c as economy recovers

MICA Ahmedabad

The average annual salaries for the students at MICA Ahmedabad has gone up by 35 per cent for the year 2021-22. The institute also recorded a 16 per cent increase in its highest domestic package at ₹57.51 lakh CTC per annum and registered 100 per cent placements for the 27 th batch of its flagship PGDM-Communications programme.

MICA informed that the top 50 per cent of the students bagged an average CTC of 24.15 lakh per annum, while the average CTC went up from 14 lakhs to 19 lakh this year. During the placements, the IT/ITES sector made the highest — 94 offers, followed by 39 offers from analytics and consulting, 27 offers from media and advertising, and 25 offers from the FMCG sector.

New recruiters

MICA saw legacy recruiters (regular recruiters) such as Amazon, Amul, Atlassian, Deloitte, Tata Steel, Publicis, Flipkart, Google, Hero Motocorp, Ekanek, HT Media, Clevar Tap, ICICI Bank, ITC, Kotak Bank, Loreal, Royal Enfield, Tata Consumer Products, Titan, Viacom 18, Xiaomi, to name a few.

There were new recruiters included The Coca Cola Company, Microsoft, Bennett & Coleman Group, Accenture S&C, 4700 BC, Paytm, Schindler, Gartner, Gameberry Labs, Purplle.com, Bombay Shaving Company, FirstCry.com, Bennett Coleman & Co. Ltd., ABP Network, Dalmia Bharat Group, Wipro, Cognizant, and AU Small Finance Bank Ltd among others.

The graduating students were offered roles such as content designer, sales operations programme manager, digital marketing strategist, product manager, campaign manager - marketing, corporate communications, assistant manager growth and strategy, customer success manager, digital marketing manager, account manager, brand and social media manager, analyst - research and insights, business analyst, category manager, management trainee - sales or digital marketing/ brand management/ sales and marketing, brand strategist, the institute informed in a statement.

Total 77 companies participated in the placements process and recruited 208 students who appeared for the campus placement process.

Diverse backgrounds

Dr Shailendra Raj Mehta, President & Director, MICA, said, "The placements are a mark of the recovery of the Indian economy after the second wave of the Covid-19 pandemic. Our average CTC has significantly gone up and is testimony to our students who bring in innovative and creative solutions with emphasis on critical thinking, cultural and human quotients proving their mettle in organisations."

The batch had a student mix from a diverse academic background with 46.5 per cent of them being engineers, 17.2 per cent from management, 16.7 per cent commerce graduates, 10.7 per cent from Science background, and 8.8 per cent from Arts and Design.

Madhu Mohan TS, Head, Corporate and Alumni Relations at MICA, said, "Traditional jobs have been replaced or modified into digital ones as every sector is adapting to the changes across the globe. Edtech, agritech, and fintech, are emerging at a fast pace. We are delighted to have many new recruiters this year and thank our regular recruiters for continued faith in our students."