MICA has collaborated with interactive learning solutions company Talentedge to introduce a postgraduate programme in E-commerce Business Management.
With the programme content and structure developed by MICA, students will be able to get a holistic understanding of the concepts, elements, business models and other dynamics of running a business in the online space.
The four-month-long programme will require the student to attend two classes of 1.5 hours each on Thursday and Friday from February 19 on the online learning platform. The course fee is ₹60,000 plus taxes.
The programme is specially geared towards giving the students a 360 degree view of the e-commerce world by covering essential aspects like prevalent business models, digital marketing, customer acquisition, tools and techniques, running operations, emerging global trends, applicable legal and regulatory framework. The programme content will be enriched with real-life case studies from OLX to enable better understanding.