08 Dec 2018 16:33 IST

MICA wins third season of Samsung E.D.G.E.

The programme received entries from 2,553 students of 18 leading institutions across India

Samsung India concluded the third season of its campus programme Samsung E.D.G.E., with over 2,500 of the brightest students from 18 top institutions across India participating.

The team from MICA Ahmedabad, called ‘Jenga’, comprising Kanchan Supekar, Sruthy Whence and Jyot Singh Gill, emerged as the winner at the national finals in Gurugram on December 03. The team ‘Overmorrow’ from National Institute of Design, Bengaluru came second followed by ‘Deadweight Loss’ from Indian Institute of Technology (IIT) Madras.

This year, 2,553 students (851 teams) from 18 leading campuses across the country participated. The competition, spread over three months, invited participation of students from diverse domains such as B.Tech, Masters of Business Administration and Masters of Design.

Eight teams that won at the regional rounds qualified for the national finale. The winning team received a prize of ₹4 lakh and each member got a Galaxy Note9 smartphone, while the team that came second got a prize of ₹2 lakh. The third team received a prize of ₹1 lakh. Members of all eight teams that reached the national finals received Samsung vouchers worth ₹10,000.

Samsung E.D.G.E. brings together bright minds from campuses across India to ideate and showcase their talent on a national platform. The platform gives students an opportunity to interact with the leadership team at Samsung, work on real-world business problems and come up with unique solutions. This year, the top eight teams worked on the premise ‘Samsung – a brand of choice for millennials’.

The programme consists of four rounds. In the first round, team members came together and put up an executive case summary. Top team members were then invited to participate in the campus round and presented their ideas through group presentations. After evaluation, top teams in each campus were shortlisted for the regional round in which all the teams worked on the case study and presented their unique solutions. At the end of the regional rounds, top eight teams were selected and mentored by Samsung leaders on their respective solutions. In the finale, the eight battled it out in the national round to arrive at the three winning teams.