25 January 2022 10:57:36 IST

SIBM Pune to use AI in MBA admissions process 

Source: Official website

Symbiosis Institute of Business Management (SIBM) Pune will be conducting the Group Exercise, Personal Interaction, and Written Ability Test (GEPIWAT) process online in view of the surging Covid-19 cases across the country. The B-school plans to use insights from Artificial Intelligence (AI) gathered through video analytics, to help the interviewers in the GEPIWAT selection process. The AI insights will be added to the candidates’ profiles and this will help the panellists in understanding the candidate better.

How the process works

The AI-based video analytics will give the candidate’s competence in soft skills. The candidates will be asked to record their answers to a few questions (before the GEPIWAT process) and will have to upload the same. Once the candidate uploads the file, the AI system would derive information from various sources like the visuals, audio and the extracted text. AI will then analyse this data to determine observable characteristics of a candidate, such as eye contact, emotional state, energy level, facial expressions and so on.

The AI system will assess the candidates’ soft skills through evaluation of key success factors identified by psychology heuristics and industry knowledge using natural language processing and audio analysis. These observable characteristics will then be converted into data points to assess the candidates’ most important success determinants.

Observable pieces of information will then be evaluated by Narrow AIs that have been built in the system to specifically measure observable features of a candidate such as eye iris movement and emotional stability. The suggestions given by the analysis done by the AI system will be of great value to the interviewer. That’s making the admissions process go hitech.

“SIBM Pune GEPIWAT process will be both hitech and humane. We have given further importance to equity, diversity, and inclusion in our GEPIWAT process. Use of AI in the admission process is in for a ‘stimulating challenge’, not barring the differently-abled,” stated Dr Ramakrishnan Raman, Director, SIBM Pune, and Dean of the Faculty of Management – Symbiosis International (Deemed University).