XLRI- Xavier School of Management, in technical collaboration with Talentedge, one of India’s leading online interactive education companies launches a Specialized Online Certificate Programme in Digital Marketing for professionals who are employed into marketing, advertising, branding, communications or sales domain.
The registration to the course is open till January 31. To register online, follow this link . http://sat.xlri.ac.in/emdp/emdp_reg.php?emdpid=E815.
The course has been carefully designed with the objectives to provide an in-depth understanding of what constitutes digital marketing and the skills required to run a digital marketing program, and to help understand the role of digital marketing in the larger context of marketing, business and industry and be exposed to the strategic use of it as a measurable, actionable and effective marketing program, XLRI said in a release.
The programme aims in training canditates to: (i) understand the basics of digital marketing; (ii) develop a comprehensive digital marketing strategy; (iii) appreciate how to use new media such as mobile, search and social networking; (iv) know the measurement techniques used in evaluating digital marketing efforts; (v) learn the importance of ongoing reading and following of industry publications given the dynamic and rapidly changing digital landscape; and, (vi) understand the ethical and legislation impacting digital marketing.
The course
Speaking about the programme, Prof. Arpita Srivastava, Faculty, Marketing Area at XLRI said, “In today’s world social media and digital marketing is playing a vital role. Business Heads and others those who are into the marketing of their product will get an insight on innovative marketing channels and leverage the online medium for growth of their business. Using case-based pedagogy, along with live lectures, interactive sessions, project work etc are integral part of this course to ensure active participation. The programme is specially designed for professionals managing the marketing function, as well as those looking forward to in the larger context of marketing, business and industry, and be exposed to the strategic use of it as a measurable, actionable and effective marketing programme”.
The course module spread across 15 weeks (4 months) will be held through live lectures by XLRI faculty that will be beamed online via internet to student desktops/laptops or classrooms using Talentedge’s Direct-To-Device platform. Beside lectures, case studies, interactive sessions, project work and class exercises, students would also get an opportunity to work on live projects and presentations.
Aditya Malik, CEO Talentedge said, ““We are pleased to launch the Executive Programme in Digital Marketing in our bouquet by combining Talentedge’s technological prowess with XLRIs expertise. Candidates will undergo an enriching experience through this direct-to-device education suite with real-time interactive and participative virtual classroom sessions. The short duration multi-functional Digital Marketing programme will enable participants to gather a comprehensive understanding of the dynamic digital world while enabling career progression for them.”
The course fee for the programmes is ₹70,000+ Tax and is payable over 2 instalments.