Crafting a pitch for the investors

Considering how important investment is for start-ups, it's ironical that most entrepreneurs don't know how to sell their pitch successfully and effectively. Before you reach this stage, though, it is very important to ask yourselves — are you ready for funding? Check out Part One and Part Two of the videos. But if you are sure about approaching investors, don't bore them to death with stories you and your team. Be quick and to the point. Show them what's in it for them. In this video, Chandu Nair tells you how to cut through even the most canny, discerning investor.