27 Feb 2018 15:19 IST

Creating value proposition

If you want to start a business, you must be very clear whom you serve and why

Before starting a business, entrepreneurs must have a clear idea in their mind about whom they serve and for what purpose. To find out more about this, there is a nine-cell diagrammatic representation that they can use. Created by Alex Osterwalder, it's called Business Model Canvas, and at the heart of this diagram is value proposition. In this video, learn all about how you can pin-point your business' value proposition, and make it grow, thus ensuring that your start-up flourishes.