If you aren’t an avid reader already, it’s time you buck up. Your time at b-school will not only require that you read cases and the routine books by the likes of Philip Kotlers but also books that will help you cultivate your creativity and hone your grey cells. So BLonCampus , brings to you a list of must read titles that will help you sail through business school and emerge with flying colours.
The Tipping Point: How Little Things Can Make a Big Difference: This book by Malcolm Gladwell is arguably among one of the most read books by B-schoolers, especially those who want to make a career in marketing. The ‘tipping point’ the book talks about is that eureka moment when an idea, or trend, crosses the threshold and spreads like wildfire.
Outliers: The Story of Success is another best-seller by Gladwell looks to answer a key question: what makes high-achievers different? According to the book, the 10,000 hours they spent mastering their skills while others sleep is what sets the greats apart from the good. A must read for b-schoolers who want to excel at school.
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D Levitt and Stephen J Dubner is a highly recommended bestseller packed with insight on how economics makes the world go round.
Blink: another one by Malcolm Gladwell, like all his others, is a riveting read. The book presents engaging case studies and anecdotes on how and why people are good or bad decision makers.
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey is a compilation of anecdotes and insights that will teach you how to live with greater values, dignity, and integrity. A Goodreads user, who rated the book 5 stars writes: “Ever since I worked at the bookstore at Virginia Tech, I would watch the douchebag business major undergrads buy this book for their classes...” In a funny way, this review is a testament to how popular this book is amongst b-schoolers.