IIM Bangalore’s distinguished alumna Apurva Purohit is a leading voice in media as well as gender circles. As President of Jagran Prakashan, she pivoted the group from its reliance on traditional print to new-age businesses. And earlier she was responsible for creating the media buying agency Lodestar. But it’s as a staunch advocate for women taking control of their destinies, that Purohit’s voice has really boomed.
Her two books — Lady You’re Not a Man and Lady You’re the Boss — are sparkling guides for working women to navigate their careers. The physics graduate from Stella Maris College Chennai, who joined IIMB in 1989, has recently jumped into the exciting world of start-ups, launching Aazol, a D2C brand that works with women self-help groups and micro-entrepreneurs to source local and traditional food products.